Social Media Usage in Investor Relations Management

Executive financial officer Robert Colaizzi lives and works in the San Francisco Bay Area, where he has directed financial operations for multimillion- and multibillion-dollar private and public companies. Over the last 20 years, Robert Colaizzi has overseen mergers and acquisitions, initial public offerings, and financial planning for several technology companies. As an experienced investor relations (IR) manager, Mr. Colaizzi stays ahead of new developments in this field.

With the Securities and Exchange Commission’s ruling that public companies may release investor information via social media within the parameters of Regulation Fair Disclosure, some IR professionals are integrating, or considering incorporating, social media within their larger strategies. In early 2013, the SEC announced that public companies may utilize Facebook, Twitter, and similar services to disclose information as long as they alert their investors regarding which social media platforms they plan to use.

In June 2013, the National Investor Relations Institute and Corbin Perception released a study examining social media usage in corporate IR activities. Their findings indicated that some 72 percent of IR officers do not employ social media techniques; however, nearly half (49 percent) of those professionals plan to reassess this strategy within the next year. Their main reason for not incorporating social media into any IR plan included a lack of interest among their investor bases.